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Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

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Read Alpha’s latest thinking on key issues in the industry:

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  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    AIM High: The art of storytelling

    Insights

    AIM High: The art of storytelling

    In this week’s episode Twink is joined by Lori Stahl, Strategic Brand Storyteller and Heidi Bryant, Author, and Marketing Director…

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    Twink Field

    Agency

  • View of a sunset through large, grid-patterned windows from a high-rise building, showing a sky transitioning from blue to bright orange and yellow.
    Perspectives for savings and retirement in 2021

    Insights

    Perspectives for savings and retirement in 2021

    Alpha presents its first Savings and Retirement market specific perspectives for the coming year.

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    Alpha FMC
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    AIM High: Engaging clients & motivating teams

    Insights

    AIM High: Engaging clients & motivating teams

    In today’s episode Twink is joined in the virtual studio by Marie-Laure Humbert, Senior strategist and executive director with the…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • A young Asian woman on a phone call, holding a red clipboard, standing by a large window.
    The benefits of gender diversity: can women improve wealth manager returns?

    Insights

    The benefits of gender diversity: can women improve wealth manager returns?

    Wealth managers have not historically prioritized female investors. However, this is rapidly changing, and wealth managers should start preparing to…

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    Emily Stapleton
  • Black and white image of a laptop, an open grid notebook with a pen, and a cup of coffee on a wooden desk.
    Campaign planning: tips and checklist

    Insights

    Campaign planning: tips and checklist

    Marketing campaigns are a vital feature in many a marketer’s day to day role and we are often prone to…

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    Jen Taylor
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    ESG: Keeping pace with client demands

    Insights

    ESG: Keeping pace with client demands

    The increase in expectations and requirements for asset owners has put pressure on the ESG-related services provided by asset managers.…

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    Neil Curham

    AWM

  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    AIM high: Building an ESG business and brand (Part 2)

    Insights

    AIM high: Building an ESG business and brand (Part 2)

    In the second episode of this two part podcast series: Building an ESG Business and Brand, Twink is re-joined by…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • Low-angle view of multiple modern glass skyscrapers, with the tallest central building disappearing into dense fog.
    The paradox of institutional marketing

    Insights

    The paradox of institutional marketing

    Teams that sell investment management to institutional clients often call themselves “Institutional Marketing” – the rational being that their clients…

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    Jen Taylor
  • Aerial view of a winding road between two dark lakes, surrounded by trees with red, orange, and yellow autumn leaves. Two cars are visible on the road.
    ESG in private markets – it’s time to act

    Insights

    ESG in private markets – it’s time to act

    Alpha believes it would be a missed opportunity for firms to treat ESG as a cost or compliance issue. For…

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    Mark Thomas