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Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

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Read Alpha’s latest thinking on key issues in the industry:

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  • Aerial view of a turquoise lake with a floating village, surrounded by dense green forest.
    Owning the jungle

    Insights

    Owning the jungle

    Redefining ‘guerrilla marketing’ in the age of content. In the first of a mini-series on content marketing, Rob Davies and…

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    Ben Yelland
  • Rear view of a man in a suit standing on a glass balcony, looking at two brightly lit skyscrapers at night.
    Race to the bottom: How to protect your value proposition and capitalize on revenue growth opportunities

    Insights

    Race to the bottom: How to protect your value proposition and capitalize on revenue growth opportunities

    Wealth managers are faced with a difficult revenue environment and traditionally high cost bases. Simplifying the overall operating model and…

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    Emily Stapleton
  • A hand touching a glowing blue digital globe with interconnected lines and user profile icons, against a dark, starry background.
    Distribution data: Here’s the truth about solving your distribution data

    Insights

    Distribution data: Here’s the truth about solving your distribution data

    Are data limitations blocking your growth? Nick Dekker and Will Basnett share three lessons to solving it, six key datasets…

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    Nick Dekker

    AWM APAC

  • Person typing on a silver laptop at a wooden table, with a dark mug, handwritten notes, and a pen in the foreground.
    Shifting focus: How to approach marketing in 2021

    Insights

    Shifting focus: How to approach marketing in 2021

    If 2020 heralded an era of massive change, 2021 is when all the effort and investment in the way we…

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    Ben Yelland
  • A human hand holding a glowing blue digital brain with circuit patterns and 'AI' text, against a dark, futuristic background.
    Alpha’s research & insights offering

    Insights

    Alpha’s research & insights offering

    Alpha’s differentiated approach combines our industry knowledge with benchmarking expertise to provide asset and wealth managers with data-driven business intelligence…

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    Tom Little
  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    AIM High: Women in leadership roles

    Insights

    AIM High: Women in leadership roles

    In this episode, Twink is joined in the virtual studio by Jayne Fieldhouse, Non-Executive Director at BlueBay Asset Management and…

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    Twink Field

    Agency

  • A businessman in a suit stands on a paved area, looking at a cityscape with a glowing world map and network of communication icons overlaid in the sky.
    The next era of outsourcing

    Insights

    The next era of outsourcing

    Outsourcing can still provide a silver bullet in improving the efficiency of asset manager operating models. Alexander Bowie explores the…

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    Alexander Bowie
  • Aerial view of a dense forest canopy, showing various shades of green trees.
    The Alpha Outlook 2021

    Insights

    The Alpha Outlook 2021

    For Alpha’s 2021 Outlook, our experts present viewpoints on the key topics that we think will affect the industry in…

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    Alpha FMC
  • A hand moves a black chess pawn with a gold base on a dark, textured surface featuring a network grid of interconnected white and gold lines and circles. Other black pawns are scattered across the grid.
    Asset & wealth managers should stop creating digital strategies

    Insights

    Asset & wealth managers should stop creating digital strategies

    Do Investment firms need a Digital Strategy? In our view, the answer is ‘No’! Joe Brown and Tom Goldwater discuss…

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    Kevin O'Shaughnessy