Alpha FMC

Meet the Group Executive Committee Team

The Group Executive Committee provides strategic leadership and operational management for the Group including coordination of commercial activities, corporate development, execution of the strategy, and running of a global business.

Luc Baqué

Chief Executive Officer

Luc is Chief Executive Officer of Alpha. Previously, Luc was Global Head of Asset & Wealth Management Consulting from 2020 to 2023, Head of Asset & Wealth Management Consulting – Europe from 2015 to 2020, and Head of Asset & Wealth Management Consulting – France from 2010 to 2015. Prior to joining Alpha, Luc was Head of Change Management of UBS Wealth Management in France and began his career as a consultant in Paris and London. He holds a Master Degree in Engineering from Ecole Centrale and completed an Executive Program at the Stanford University Graduate School of Business.

Ian Walsh

Chief Operating Officer

Ian is the Chief Operating Officer (COO) and Board member at Alpha. He joined Alpha in 2025 and is based in London, UK.

Ian previously spent 25+ years at the Boston Consulting Group, advising CEOs and senior executives of financial institutions on strategic, organisational, digital and operational matters, whilst holding multiple internal commercial and operational leadership roles. He has worked with 100+ client organisations in 35+ countries around the world. At Alpha, he collaborates with the CEO, CFO and business leaders on driving commercial performance, overseeing M&A activity, strengthening business operations and delivering our value creation plan.

Ian has Barrister-at-Law, Masters in Finance and Bachelor of Commerce degrees from Ireland. He is also the Chairperson of The Sutton Trust, the UK’s leading social mobility charity. He’s married to Beth from LA, with two teenage children and many pets.

Jan Gooze-Zijl

Chief Financial Officer

Jan is Chief Financial Officer and a Board member at Alpha. He joined Alpha in 2025 and is based in the UK.

Jan has extensive experience as a CFO at Board level, including organisations as diverse as the sports league Premiership Rugby, the law firm Ashurst and the multichannel broadcaster UKTV. His focus is on effective collaboration with the CEO, COO and the wider executive teams to drive top and bottom-line value, and leading a finance team that is well integrated with the rest of the organisation, comprising both technical and business partnering capabilities.

A Dutch/British national, Jan holds an MBA from Insead and a BA (Hons) in Economics from Cambridge University.

Britton Van Dalen

Global Head of Insurance Consulting

Britt is an Executive Director at Alpha and is the Global Head of Insurance Consulting. He has over 25 years of industry experience as a consultant and with insurers and brokers across the Property & Casualty, Life & Annuity and Health sectors.

Britt brings deep expertise in the insurance front office including distribution, marketing and underwriting. His project work is focused at the intersection of operations, strategy, technology and data.

Prior to joining Alpha, Britt was a Partner in Deloitte’s Insurance practice and held various sales, marketing and underwriting roles with Cigna and Marsh McLennan.

Britt holds a Masters in Business Administration from The University of Chicago, and a Bachelors degree from Vanderbilt University.

Joe Morant

Global Head of Asset & Wealth Management Consulting

Joe is Global Head of Asset & Wealth Management Consulting at Alpha.

Prior to joining Alpha Joe held operations and technology leadership roles at Nuveen Investments and BNY Mellon Asset Management. Joe has also held executive management positions at several service provider and consulting firms.

Joe has worked extensively across the US and Europe, consulting to a range of leading asset managers. He has a breadth of experience across all aspects of the asset management business ranging from major change programs to corporate strategy and operating model definition.

Jon Reed

Global Head of Strategy & Deals

Jon is an accomplished professional with over 20 years of consulting experience, where he previously led the UK Management Consultancy division (part of the ManCo) and is now the Global Head of Alpha’s Strategy and Deals division. He has specialised in strategy setting and execution of large-scale transformation initiatives within global organisations. His work encompasses the entire asset management value chain, with extensive experience in front office, technology, operational, and outsourcing programmes for diverse clients.

With a strong background in advisory and delivery roles, Jon excels in early-stage strategy development – including Vision, Target Operating Model (TOM), and Business Case formulation – through the effective execution and assurance of project delivery. Recognised as a Subject Matter Expert (SME) by his clients, he understands the challenges faced by asset managers across various business lines and is adept at engaging senior leadership teams.

Jon holds a First Class MMath degree.

Lee Griggs

Global Head of Aiviq

Lee is the Global Head of Aiviq. Lee has a record of international business building with over 20 years experience, providing market leading enterprise and SaaS solutions to leading financial institutions. Lee has extensive knowledge of strategy creation, execution and expansion and has a proven track record in business development, process management and organisational optimisation.

Nick Fienberg

Global Head of Alternatives Consulting

Nick has 15 years of experience consulting in the financial services, and in particular the capital markets sector. Specialising in asset management outsourcing, he has worked with a wide range of clients on advisory and implementation roles covering large scale outsourcing and organisational change initiatives, strategic business studies and market trend analysis.

Paul Tan

Head of Corporate Development

Paul is Alpha’s Head of Corporate Development.

Paul draws on 15+ years of consulting experience, exclusively focused on Financial Services. Prior to joining Alpha FMC, Paul was the Managing Partner of the APAC & Middle East business for Greenwich Associates, following nine years at Oliver Wyman.

Paul earned two degrees from the University of Cambridge. His Masters in Manufacturing Engineering specialized in business and process optimization, in addition to his BA in Engineering.

Sam Iles

Head of Ventures & Innovation and Alpha Agency

Sam is an Executive Director at Alpha North America, based in the New York office, where he is Head of Ventures & Innovation and Alpha Agency. Sam has extensive experience working with leading global and national asset managers on a variety of sales, marketing and client service engagements to develop their distribution strategy and platform across all geographies, business lines, channels and investment vehicles.

Sam is a subject matter expert across the distribution value chain and has supported clients from strategy definition through end-to-end implementation and execution of their distribution vision. He has supported clients with a variety of programs including CRM, marketing automation, Business Intelligence & Analytics, Distribution Data, client & product mastering, ESG, and more.

Sam also founded Alpha’s LGBTQ+ Diversity Network, Pride in Alpha, and oversees Alpha’s North America marketing efforts. Sam has a degree in Geography from the University of Oxford.

Sarah Peacock

Group Managing Director

Sarah is Alpha’s Managing Director. She joined Alpha in 2008 and is based in the UK.
Before moving into business operations team, Sarah spent over 10 years in asset and wealth management consulting with experience performing both project management and functional roles, and working extensively on implementation and business transformation projects.
As Managing Director of the Alpha Group, Sarah manages and coordinates across a broad range of internal functions in supporting the growth and strategy of the business. Sarah is responsible for overseeing global functions including business change, IT operations, HR, recruitment, legal and corporate affairs, risk and responsible business.

Discover more of the Alpha team

Our Board

The Alpha Board is committed to overseeing a strong corporate culture and governance, and delivering a strategy for growth.

Our Divisional Leadership

Our leadership teams from across the globe help to deliver Alpha’s strategy, provide local operational expertise and ensure client service excellence in all parts of the firm. Learn about our teams below.
Alpha FMC