Simon Hildrey, Chief Marketing Officer at Liontrust, shares his unconventional career journey from a military think tank to journalism to building a brand in asset management.
In this episode, he talks to Twink Field about strategy, tactics, sourcing the right information and truly understanding what it is you’re trying to achieve.
Themes covered in this episode:
- Blending a strategic approach with a human touch
- Inspiring affection for a brand
- The importance of creativity and communication
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