As asset management firms face growing competition and consolidation, marketing leaders are being asked to do more than ever before.
In this episode of Two in Twenty, Gemcorp Chief Marketing and Communications Officer Tom Hughes joins Twink Field to discuss why brand, reputation, and storytelling have become critical commercial differentiators, drawing on his experience building marketing functions across firms of different sizes.
Themes covered in this episode:
- Marketing’s evolving role in asset management
- Storytelling and reputation building
- Growth strategies for specialist firms
- Long-term brand investment
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