Twink is a Senior Partner at Alpha Agency, working with a range of clients to define and optimize the structure, strategy and success of marketing for clients.
Working closely with key stakeholders, Twink helps to plot the path to ensure marketing is a high performing, strategic and commercial function within investment management.
She combines her investment expertise with corporate positioning and brand strategy knowledge, to build meaningful change and tangible results for clients.
Prior to life at Alpha, Twink set up and managed White Marble, a specialist investment marketing agency, for over a decade before it was acquired by Alpha FMC in September 2024. Before that she led in-house marketing teams for different asset managers for over a decade.
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