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Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

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Read Alpha’s latest thinking on key issues in the industry:

  • Person typing on a silver laptop at a wooden table, with a dark mug, handwritten notes, and a pen in the foreground.
    Shifting focus: How to approach marketing in 2021

    Insights

    Shifting focus: How to approach marketing in 2021

    If 2020 heralded an era of massive change, 2021 is when all the effort and investment in the way we…

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    Ben Yelland
  • A human hand holding a glowing blue digital brain with circuit patterns and 'AI' text, against a dark, futuristic background.
    Alpha’s research & insights offering

    Insights

    Alpha’s research & insights offering

    Alpha’s differentiated approach combines our industry knowledge with benchmarking expertise to provide asset and wealth managers with data-driven business intelligence…

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    Tom Little
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    AIM High: Women in leadership roles

    Insights

    AIM High: Women in leadership roles

    In this episode, Twink is joined in the virtual studio by Jayne Fieldhouse, Non-Executive Director at BlueBay Asset Management and…

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    Twink Field

    Agency

  • A businessman in a suit stands on a paved area, looking at a cityscape with a glowing world map and network of communication icons overlaid in the sky.
    The next era of outsourcing

    Insights

    The next era of outsourcing

    Outsourcing can still provide a silver bullet in improving the efficiency of asset manager operating models. Alexander Bowie explores the…

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    Alexander Bowie
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    The Alpha Outlook 2021

    Insights

    The Alpha Outlook 2021

    For Alpha’s 2021 Outlook, our experts present viewpoints on the key topics that we think will affect the industry in…

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    Alpha FMC
  • A hand moves a black chess pawn with a gold base on a dark, textured surface featuring a network grid of interconnected white and gold lines and circles. Other black pawns are scattered across the grid.
    Asset & wealth managers should stop creating digital strategies

    Insights

    Asset & wealth managers should stop creating digital strategies

    Do Investment firms need a Digital Strategy? In our view, the answer is ‘No’! Joe Brown and Tom Goldwater discuss…

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    Kevin O'Shaughnessy
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    AIM High: The art of storytelling

    Insights

    AIM High: The art of storytelling

    In this week’s episode Twink is joined by Lori Stahl, Strategic Brand Storyteller and Heidi Bryant, Author, and Marketing Director…

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    Twink Field

    Agency

  • View of a sunset through large, grid-patterned windows from a high-rise building, showing a sky transitioning from blue to bright orange and yellow.
    Perspectives for savings and retirement in 2021

    Insights

    Perspectives for savings and retirement in 2021

    Alpha presents its first Savings and Retirement market specific perspectives for the coming year.

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    Alpha FMC
  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    AIM High: Engaging clients & motivating teams

    Insights

    AIM High: Engaging clients & motivating teams

    In today’s episode Twink is joined in the virtual studio by Marie-Laure Humbert, Senior strategist and executive director with the…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency