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Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

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Read Alpha’s latest thinking on key issues in the industry:

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  • A young Asian woman on a phone call, holding a red clipboard, standing by a large window.
    The benefits of gender diversity: can women improve wealth manager returns?

    Insights

    The benefits of gender diversity: can women improve wealth manager returns?

    Wealth managers have not historically prioritized female investors. However, this is rapidly changing, and wealth managers should start preparing to…

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    Emily Stapleton
  • Black and white image of a laptop, an open grid notebook with a pen, and a cup of coffee on a wooden desk.
    Campaign planning: tips and checklist

    Insights

    Campaign planning: tips and checklist

    Marketing campaigns are a vital feature in many a marketer’s day to day role and we are often prone to…

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    Jen Taylor
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    ESG: Keeping pace with client demands

    Insights

    ESG: Keeping pace with client demands

    The increase in expectations and requirements for asset owners has put pressure on the ESG-related services provided by asset managers.…

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    Neil Curham

    AWM

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    AIM high: Building an ESG business and brand (Part 2)

    Insights

    AIM high: Building an ESG business and brand (Part 2)

    In the second episode of this two part podcast series: Building an ESG Business and Brand, Twink is re-joined by…

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    Twink Field

    Agency

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    The paradox of institutional marketing

    Insights

    The paradox of institutional marketing

    Teams that sell investment management to institutional clients often call themselves “Institutional Marketing” – the rational being that their clients…

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    Jen Taylor
  • Aerial view of a winding road between two dark lakes, surrounded by trees with red, orange, and yellow autumn leaves. Two cars are visible on the road.
    ESG in private markets – it’s time to act

    Insights

    ESG in private markets – it’s time to act

    Alpha believes it would be a missed opportunity for firms to treat ESG as a cost or compliance issue. For…

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    Mark Thomas
  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    AIM High: Building an ESG business & brand (Part 1)

    Insights

    AIM High: Building an ESG business & brand (Part 1)

    With ESG becoming the focal point of the investment industry, we have produced a two episode series on ESG as…

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    Ben Yelland
  • An abstract image showing motion blur, with bright light on the left, streaking colors across the center, and a blurred architectural structure above, suggesting high speed.
    Investment Pathways – A gateway to strengthening relationships with your customer

    Insights

    Investment Pathways – A gateway to strengthening relationships with your customer

    People stick to what they know or are too scared to break the status quo. This is particularly the case…

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    Shona McCluskey
  • Low-angle view of multiple modern glass skyscrapers against a clear blue sky with a sun flare.
    Delays to IFPR: Swings and roundabouts

    Insights

    Delays to IFPR: Swings and roundabouts

    The FCA’s Investment Firm Prudential Regime will fundamentally change the way our industry manages risk. The recent 6-month delay of…

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    Tom Williams

    AWM UK