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Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

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Read Alpha’s latest thinking on key issues in the industry:

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  • Low-angle view of bright green tree leaves framing modern skyscrapers under a sunny sky.
    How quickly are poor ESG real estate assets and managers becoming obsolete?

    Insights

    How quickly are poor ESG real estate assets and managers becoming obsolete?

    Against a backdrop of rising demand and expectations firms should be asking themselves: how will we raise capital if we…

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    Max Van Baasbank
  • Panoramic aerial view of London at sunrise or sunset, showing a hazy cityscape with The Shard, other skyscrapers, and the London Eye under a gradient sky.
    Perspectives for savings and retirement in 2022

    Insights

    Perspectives for savings and retirement in 2022

    Alpha presents its second annual savings and retirement perspectives for the coming year.

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    Alpha FMC
  • A top-down view of a silver laptop, black smartphone, two silver pens, and a pink sticky note on a white surface.
    And Just Like That: How nimble marketing can propel your brand

    Insights

    And Just Like That: How nimble marketing can propel your brand

    I am the target market for the Sex and the City reboot and was in front of my TV –…

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    Deb Wetherbee
  • A tablet screen displaying a green line graph and blue and red bar charts on a dark grid background, with a white stylus nearby.
    Nine investment marketing trends to watch in 2022

    Insights

    Nine investment marketing trends to watch in 2022

    The investment management industry is facing significant change on a number of fronts. Similarly, investment management marketers must adapt to…

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    Jen Taylor
  • A rooftop garden with green plants and benches, next to a curved concrete building, overlooking a city skyline with skyscrapers and the CN Tower under a bright sky.
    Sustainability in 2022 – B Corp and more

    Insights

    Sustainability in 2022 – B Corp and more

    2021 has been quite a year for White Marble’s (now Alpha Agency’s) sustainability practice. We started the year as a…

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    Rebecca Vogel
  • Five colorful cards with audio-themed designs, including headphones, microphones, and 'LIVE' text, arranged on a light background.
    AIM High: Adding influencer marketing to your campaign toolkit

    Insights

    AIM High: Adding influencer marketing to your campaign toolkit

    When the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products…

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    Twink Field

    Agency

  • A long, straight asphalt road with yellow center lines extends towards a bright orange and yellow sunset over a body of water.
    Preparing for the “uncomfortable”: ESG horizon scanning

    Insights

    Preparing for the “uncomfortable”: ESG horizon scanning

    As COP26 concludes, asset managers should be looking at the horizon to consider which disruptive ‘uncomfortable concepts’ could emerge. Troy…

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    Troy Mortimer
  • A glass dome ceiling made of triangular panels, with a large waterfall cascading from a circular opening in the upper right.
    Beacon is here: know what good looks like

    Insights

    Beacon is here: know what good looks like

    We’re delighted to announce the arrival of Beacon, our Alpha Agency (formerly White Marble) benchmarking service. Previously known as Metrologis…

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    Andrew Scott
  • Composite image of a hand interacting with digital graphs and numerical data, overlaid on a city skyline.
    Where’s the value in the value chain?

    Insights

    Where’s the value in the value chain?

    In a rush to capture the value chain, are firms losing sight of their core strategy and is it time…

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    Jon Benson

    AWM UK