Generation Y and Z are the future of wealth, but is the investment platform and advice market at risk of forever losing them?
Intergenerational wealth could transfer up to £5tn of assets over a 30 year period to Gen Y and Gen Z investors. However, they are currently the least likely to utilise Financial Advice or plan for their long term future. In this paper, Eleanor Hassall-Marlow and Joe Harris review how these “young investors” are accessing the financial services market, and if Financial Advice firms and Investment Platforms are doing enough to capture this growing market
If you are interested in understanding more about how your firm could better access this segment of the market, please reach out to Alpha here.