Alpha Data Solutions to Operate Under a New Name: Aiviq

Alpha FMC

London, UK; 8th June 2022:

Alpha Data Solutions (ADS), the leading data and analytic platform enabling investment managers to incentivises sales, analyse purchasing patterns, digitally service investors and meet financial reporting requirements, has today announced it will operate under the new name of Aiviq (pronunciation: ay-vik).

The decision has been taken to better illlustrate the brand and specialist product proposition and to help strengthen cross-platform integration. Aiviq plays on achieving the optimal balance of artificial intelligence (AI) and human intelligence (IQ) and signifies the harmonious combination of the two as the ideal solution: highly objective, accurate and efficient processing associated with the AI together with the necessary subjective, adaptive and innovative value creation provided by the IQ.

Providing clarity to the world’s investment managers, Aiviq offers cloud-native technology for sales and business development, risk and regulatory reporting, financial planning and analysis, marketing and client experience, as well as client service and operaations. Aiviq is ISO-27001 certified and can be fully integrated with other technologies within an investment manager’s ecosystem through its integration hub.

Lee Griggs, Head of Aiviq commented:

“We are delighted to present our new brand. The name Aiviq reflects the spirit of the organisation where the fusion of both technical and industry expertise is combined with the passion to innovate, partner and deliver. We are all extremely excited to continue our growth as Aiviq and further expand our growing list of customers.”

Greg Glass, Executive Director and Head of Revenue commented:

Our clients consistently mention they have too many data vendors offering overlapping solutions. This leaves investment managers with the cost, risk and complexity of connecting overlapping data silos before they can realise value. Aiviq’s modular solution allows clients to start small but scale fast, easily switching on additional modules to extend the client data management & analytics platform at a low incremental cost.

Luke Tones, Head of Product & Marketing said:

Our product strategy focuses on connecting disparate client datasets from across the industry and integrating advanced analytics into easy-to-digest user experiences. Combining all of our data and analytics solutions within a single platform emphasises Aiviq’s continued investment in solving investment management’s most challenging data problems.

About Aiviq:

Aiviq ( is the leading provider of data services to the Global Asset Management industry with a focus on enterprise client AuM, flow and revenue data & reporting services. Our mission is to create clarity for the world’s investment managers.

Aiviq, a wholly owned subsidiary of Alpha Financial Markets Consulting Group, was established in 2017 after the acquisition of TrackTwo by Alpha FMC. Aiviq has grown organically and by acquisition and now comprises 40 data and technology professionals across its London and Belgrade offices, supporting a growing client base of over 35 firms in the global investment management industry.

For further information or comments, please contact:

Lucy Clark, media contact, Alpha FMC – – Tel +44(0)7984 184461

Lee Griggs, Aiviq – – Tel +44(0)7825 700908

About the Author

Alpha FMC

Alpha is the world's leading specialist insurance, asset management and wealth management consultancy, supporting many of the world's largest insurers and managers across a range of practices based in fifteen global financial centres.