AskAlpha
Contact Us
A wide shot of dark, choppy ocean waves under a thick, light gray fog.

Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

Featured Insights

All Insights

Read Alpha’s latest thinking on key issues in the industry:

View Company News
  • Abstract hand-drawn illustration with geometric shapes, including a teal mountain, three colored circles, and outlined rectangles, on a white background.
    The anatomy of a website project

    Insights

    The anatomy of a website project

    Many teams underestimate what’s involved in a website project. So much so, they often leave no contingency in their timeline…

    Abstract blue circular icon with lighter blue swirling shapes.
    Andrew Scott
  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    AIM High: Techniques to deliver cut-through presentations

    Insights

    AIM High: Techniques to deliver cut-through presentations

    In today’s episode Twink explores how to make presentations impactful and deliver cut through for your audience as she is…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • Close-up of hands around a table, one holding a pen over a document, with a laptop and potted plant visible.
    How to prioritize your investment in digital

    Insights

    How to prioritize your investment in digital

    In the second Digital Strategy article in the series, Kevin O’Shaughnessy, Joe Brown and Tom Goldwater look at where Digitization…

    Abstract blue circular icon with lighter blue swirling shapes.
    Kevin O'Shaughnessy
  • People working at a wooden table with laptops, notebooks, pens, and drinks.
    How to re-discover the power of face-to-face

    Insights

    How to re-discover the power of face-to-face

    Digital communication and working from home has clearly impacted our ability to communicate face-to-face. As we slowly come back to…

    Abstract blue circular icon with lighter blue swirling shapes.
    Lisa Mattes
  • A laptop displaying Google Analytics with 28 active users in real-time, next to a notebook and pen.
    Five top tips to achieve sales and marketing alignment

    Insights

    Five top tips to achieve sales and marketing alignment

    Jen Taylor reflects on the thoughts of Scott Stevens on what to implement to begin making this move to an…

    Abstract blue circular icon with lighter blue swirling shapes.
    Jen Taylor
  • A digital magnifying glass with a glowing white and blue frame over a dark, grid-patterned technological background with red and blue geometric shapes.
    ESG in focus: Perspectives from the U.S.

    Insights

    ESG in focus: Perspectives from the U.S.

    In the build-up to the 2020 U.S. presidential election, the future of ESG investing as a driving force in asset…

    Abstract blue circular icon with lighter blue swirling shapes.
    Brian Helmes
  • Graphic with white text 'AIM HIGH PODCAST' and a podcast icon on a dark magenta background.
    AIM High: The importance of a learning mindset

    Insights

    AIM High: The importance of a learning mindset

    Twink delves into the importance of a learning mindset with Farley Thomas and Barbara Rupf Bee.

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • Abrdn logo: a white, dotted, stylized 'a' symbol above the white word 'abrdn' on a black background.
    What’s in a name?

    Insights

    What’s in a name?

    Twink Field reflects on the recent rebrand of Abrdn

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • Two tall, grey and blue high-rise residential buildings seen from a low angle, with a bright sky between them.
    The potential rise of ‘smarketing’

    Insights

    The potential rise of ‘smarketing’

    Jen Taylor reflects on the changing dynamic between sales and marketing teams.

    Abstract blue circular icon with lighter blue swirling shapes.
    Jen Taylor