In this episode of Two in Twenty, Lucy Davidson shares her career journey from technology to marketing, discussing the challenges of transitioning into a managerial role, the importance of driving global campaigns, and aligning marketing efforts with business objectives.
Lucy emphasises the significance of adaptability in global marketing, the role of AI in enhancing productivity, and the need for genuine relationships in career development. Lucy also reflects on the recent 100-year anniversary campaign of MFS and offers valuable career tips for aspiring marketers.
Themes covered in this episode:
- Career development
- Global marketing
- AI for productivity
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