A continuous loop of stakeholder feedback is one of the ways David Chellew makes sure marketing has a seat at the Insight Investment table.
In this conversation, Twink and David also challenge the misperception that marketing lacks muscle when the target audience is institutional investors.
Click here to listen to second part of the episode.
Themes covered in this episode:
- Marketing at institutional asset managers
- Collaboration is essential
- Data and insights matter
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