In the second part of his conversation with Twink, David Chellew talks about the number of contacts needed to create awareness and how Insight Investment campaigns need to prove their value to release more budget.
He also talks about the importance of calibrating a specific objective that is tailored to a target audience because it means less spend, less waste and an improved return on investment.
If you haven’t listened to part 1 – you can find the episode here.
Themes covered in this episode:
- Letting the team run with ideas
- Moving best practice forward
- The importance of self-awareness
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