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Promotional graphic for 'Two in Twenty with Twink Field' podcast. It features a clock with silhouetted figures, a headshot of Arlene Ingram, and her title as Managing Director, CMO of EMEA at JP Morgan Asset Management, alongside the Alpha Agency logo.

Insight

Two in Twenty with JP Morgan’s Arlene Ingram

A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.

Agency

Time to read

1 minute read

Published on

Twink is joined by Arlene Ingram of JP Morgan Asset Management who discusses the complexities of strategic marketing in a global context and the balance between brand and performance marketing.

Arlene emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.


Themes covered in this episode:

  • Brand marketing vs performance marketing
  • Data in marketing
  • Cooperating with AI

Follow our Two in Twenty podcast series on Apple Podcasts, Google Podcasts and Spotify.

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About the Authors

A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
Agency

Twink Field

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