In the first episode of the new series, our host Twink Field interviews Alanna Nensel of Janus Henderson Investors. As Global Head of Brand and Central Marketing, Alanna has a rich history in the industry, and shares her experiences and lessons with us. Having recently been through a global rebrand, there are many interesting takeaways to discuss.
Themes covered in this episode:
- International brand management
- The secret to a good brand
- AI in marketing
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