Latest views and thought leadership
Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape
Featured Insights
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Scenario Analysis vs. Sensitivity Analysis: Why the difference matters and the risks of getting it wrong
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AI transformation across middle and back office operations
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Next-gen client content: how to prepare for the data-driven content demands of 2030 and beyond
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Read Alpha’s latest thinking on key issues in the industry:
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Insights
Google Analytics 101
Google Analytics was first introduced back in 2005, when Google acquired a company called Urchin Software and launched their first…
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Insights
AIM High: The changing UK advisory market
This week Twink is joined by Heather Hopkins from NextWealth and Fergus McCarthy from Standard Life Aberdeen, to discuss the…
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AIM High: Prioritizing local needs in Europe with central resources
The AIM High podcast is hosted by Twink Field, founder of Alpha Agency (formerly White Marble Marketing). She regularly invites…
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Enterprise Agility: Delivering Change for Asset & Wealth Managers
Our 2019 Digital Readiness Survey revealed that 91% of firms are exploring agile initiatives, yet only 5% consider themselves mature…
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MUFG Investor Services mitigates risk while improving customer trust and retention
MUFG Investor Services wanted to replace manual, spreadsheet-based processes for calculating carried interest with an automated, company-wide model. By moving…
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The dangers of short-termism
In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in all directions.…
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Content marketing part 2: Tips and trends
After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of…
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Insights
The Alpha Outlook 2020
Our industry is facing significant changes: the need to digitize, the need to respond to fee and margin pressure, and…
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Insights
Content marketing: what, why and how?
Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their…