Latest views and thought leadership
Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape
Featured Insights
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Scenario Analysis vs. Sensitivity Analysis: Why the difference matters and the risks of getting it wrong
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AI transformation across middle and back office operations
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Next-gen client content: how to prepare for the data-driven content demands of 2030 and beyond
All Insights
Read Alpha’s latest thinking on key issues in the industry:
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Insights
Women in business: a best practice heatmap
Alpha’s Gender Equality Committee has been working on our ‘Women in Business – Best Practice Heatmap’; a ‘toolkit’ of initiatives…
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Insights
AIM High: Innovation in financial services
This week we discuss digital innovation in financial services. Twink is joined by Olivia Vinden, Head of Fintech and Innovation…
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Insights
Leadership in Agile: 6 things to get right
Agile has promised to make organizations better able to cope with a constantly changing environment, and transform employee engagement, financial…
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Insights
AIM High: Wellness in the workplace
We discuss the impact of wellness on efficiency in the workplace. A topic not widely discussed until relatively recently, there…
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Insights
AIM High: Diversity as a driver of change
This week we are addressing diversity and inclusion within the Financial Services industry and Twink is joined by Bev Shah,…
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Insights
AIM High: ESG Terms, Trends and Appetite
This week we discuss the opportunities and challenges for marketers as they help to shape their firms’ positioning in ESG.…
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Insights
ESG: 8 Tips for Effective Communication
The importance of integrating ESG (Environmental, Social, Governance) has unquestionably grown for investors. Alpha’s SMEs share why it is essential…
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Insights
AIM High: Developing skilled and capable leaders
This week we explore how to build strength and depth of talent in investment marketing teams with guests Charlotte Lamb,…
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Insights
Google Analytics 101
Google Analytics was first introduced back in 2005, when Google acquired a company called Urchin Software and launched their first…