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Insight

Content remains king in 2024

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Kirsten Hastings

Time to read

1 minute read

Published on

In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, White Marble’s (now known as Alpha Agency) AVP of US Content Marketing, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.

Themes covered in this episode:

  • The key question you must ask before you start writing
  • The growing use of multimedia as part of your content story
  • How big the threat posed by AI and ChatGPT truly is

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About the Authors

Generic user icon with a light purple circle background and a dark blue silhouette of a head and shoulders.

Kirsten Hastings

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