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Insight

To B Corp or not to B Corp – what is the answer?

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Kirsten Hastings

Time to read

1 minute read

Published on

In this episode, Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) and Lisa Mattes, formerly a Senior Marketing Executive at the company, are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group.

With White Marble only recently achieving its B Corp certification and Octopus Group gearing up for recertification, in this podcast they delve into the reasons companies want to achieve B Corp certification, what the process is like and how it has shaped the companies.

Themes covered in this podcast:

  • What are the benefits of B Corp certification?
  • Myths or conspiracies about B Corp status that need to be dispelled?
  • Is there an ‘ideal’ stage in the lifecycle of a business where applying for B Corp would be best?
  • Any types of businesses that wouldn’t be suitable for B Corp?
  • How being B Crop certified has changed Octopus?

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About the Authors

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Kirsten Hastings