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Are you (really) speaking to your clients’ needs?
As marketers, we are all too familiar with the cut-throat business environment, where competition for customers is rife. Increasingly, it…
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The paradox of institutional marketing
Teams that sell investment management to institutional clients often call themselves “Institutional Marketing” – the rational being that their clients…
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5 questions you’ve always had about market segmentation
Investment managers are struggling to differentiate themselves in the eyes of investors. This is a challenge I come across often…
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AIM High: Segmentation as part of your marketing strategy
As segmentation becomes an increasingly important role in a marketer’s strategy, today’s podcast episode focuses on the challenges and practicalities…
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AIM High: The Changing UK Advisory Market
This week Twink is joined by Heather Hopkins from NextWealth and Fergus McCarthy from Standard Life Aberdeen, to discuss the…