Alpha launches second office in Switzerland

Alpha has opened a new office in Zurich to extend its coverage in the dynamic Swiss Asset & Wealth Management market. This represents another key step in Alpha’s geographic expansion strategy. Following its successful opening in Geneva in 2017, Alpha Switzerland has grown rapidly in response to strong client demand. The launch of a Zurich office strengthens Alpha’s ability to support its clients and adds a strong German-speaking footprint to the business.

The consultancy has an established presence in nine major financial centres: London, Geneva, Paris, Amsterdam, Luxembourg, Edinburgh, New York, Boston and Singapore. The launch of the Zurich office will expand its provision of unrivalled expertise and industry insight to Swiss Asset Managers (Investment Managers, Private Equity and Pension Funds), acquired through working with more than 85% of the top 100 Asset Managers in the world.

Alpha’s team in Zürich will benefit from the expertise and resources of the whole group, which includes market leading experience implementing digital platforms, defining data approaches, designing distribution strategies, and reviewing investment operating models and technologies.

The office will be led by Nicolas Cherbuin, who successfully launched the Geneva office in 2017. Nicolas has over 18 years of experience working in the asset and wealth management industry. He spent 10 years at EFG International Group, where he had various responsibilities across different department such as operations, risks, projects, and finance. He subsequently joined the family office Meeschaert Group where he managed the strategic projects function for three years.

Nicolas Cherbuin, Switzerland CEO: “We are delighted to bring our rich experience of Asset Management projects from the rest of the world to Zurich. We are confident in our capacity to adapt our methodologies to local needs and to ensure that our Swiss clients will remain at the top of the international asset management game.”

Euan Fraser, Global Chief Executive Officer: “The launch of our Geneva office in 2017 has been a great success in Switzerland, the team has been able to draw on Alpha’s deep expertise in asset and wealth management and to tailor it for the needs of the Swiss market. I am delighted to continue our strategic geographic expansion, which is a great testament to the quality of our work and our team.”

“We are delighted to bring our rich experience of Asset Management projects from the rest of the world to Zurich” – Nicolas Cherbuin