Last year’s Alpha Outlook was written at the height of the COVID-19 pandemic and in the context of a polarized US presidential election, the final Brexit negotiations and major demonstrations globally against racism. This year we are writing as we tentatively emerge from the pandemic, and our theme for this year is how our clients can respond to the major headwinds impacting the industry and succeed for the future.
We have categorized these headwinds according to five major themes:
Macro-economic factors
Client demands
Workforce changes
Technology and data
The competitive landscape
Each of these major themes requires firms to change and invest, and so, we firmly believe the challenge for firms is to identify the right priorities for them and to execute well on those priorities. It is not possible to do everything.
Our Outlook
Our Outlook this year focuses on the personas that we work with on a day-to-day basis, and we highlight some of the priorities and challenges we expect them to face in 2022.
Thank you for reading, we hope that you enjoy it. As always, we’re delighted to hear any feedback and we look forward to carrying on the conversation with you over the next year and beyond.
Please get in touch if you wish to further discuss any of the themes covered, or would like to find out more about how we support our clients.
