AskAlpha
Contact Us
A wide shot of dark, choppy ocean waves under a thick, light gray fog.

Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

Featured Insights

All Insights

Read Alpha’s latest thinking on key issues in the industry:

View Company News
  • Aerial view of a winding road with a blue car, separating two dark bodies of water, surrounded by colorful autumn trees.
    ESG: 8 Tips for Effective Communication

    Insights

    ESG: 8 Tips for Effective Communication

    The importance of integrating ESG (Environmental, Social, Governance) has unquestionably grown for investors. Alpha’s SMEs share why it is essential…

    Abstract blue circular icon with lighter blue swirling shapes.
    Alpha FMC
  • Graphic with white text 'AIM HIGH PODCAST' and a podcast icon on a dark magenta background.
    AIM High: Developing skilled and capable leaders

    Insights

    AIM High: Developing skilled and capable leaders

    This week we explore how to build strength and depth of talent in investment marketing teams with guests Charlotte Lamb,…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • A silver MacBook Air laptop on a wooden desk, displaying the Google search page. A notebook, pens, a smartphone, a miniature cannon, and a bottle are also on the desk.
    Google Analytics 101

    Insights

    Google Analytics 101

    Google Analytics was first introduced back in 2005, when Google acquired a company called Urchin Software and launched their first…

    Abstract blue circular icon with lighter blue swirling shapes.
    Ben Yelland
  • Graphic with white text 'AIM HIGH PODCAST' and a podcast icon on a dark magenta background.
    AIM High: The changing UK advisory market

    Insights

    AIM High: The changing UK advisory market

    This week Twink is joined by Heather Hopkins from NextWealth and Fergus McCarthy from Standard Life Aberdeen, to discuss the…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • Graphic with white text 'AIM HIGH PODCAST' and a podcast icon on a dark magenta background.
    AIM High: Prioritizing local needs in Europe with central resources

    Insights

    AIM High: Prioritizing local needs in Europe with central resources

    The AIM High podcast is hosted by Twink Field, founder of Alpha Agency (formerly White Marble Marketing). She regularly invites…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • A glowing light bulb stands on a dark circuit board with illuminated blue traces and dots.
    Enterprise Agility: Delivering Change for Asset & Wealth Managers

    Insights

    Enterprise Agility: Delivering Change for Asset & Wealth Managers

    Our 2019 Digital Readiness Survey revealed that 91% of firms are exploring agile initiatives, yet only 5% consider themselves mature…

    Abstract blue circular icon with lighter blue swirling shapes.
    Kevin O'Shaughnessy
  • MUFG logo, with a red circular graphic and dark gray text on a light gray background.
    MUFG Investor Services mitigates risk while improving customer trust and retention

    Insights

    MUFG Investor Services mitigates risk while improving customer trust and retention

    MUFG Investor Services wanted to replace manual, spreadsheet-based processes for calculating carried interest with an automated, company-wide model. By moving…

    Abstract blue circular icon with lighter blue swirling shapes.
    Alpha FMC
  • Overhead view of powerful ocean waves, with white foam and spray, crashing against dark, rugged rocks.
    The dangers of short-termism

    Insights

    The dangers of short-termism

    In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in all directions.…

    Abstract blue circular icon with lighter blue swirling shapes.
    Lauren Thys
  • Low-angle view of a modern building with glass windows and light panels against a light blue sky.
    Content marketing part 2: Tips and trends

    Insights

    Content marketing part 2: Tips and trends

    After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of…

    Abstract blue circular icon with lighter blue swirling shapes.
    Ben Yelland