Latest views and thought leadership
Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape
Featured Insights
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Scenario Analysis vs. Sensitivity Analysis: Why the difference matters and the risks of getting it wrong
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AI transformation across middle and back office operations
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Next-gen client content: how to prepare for the data-driven content demands of 2030 and beyond
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Read Alpha’s latest thinking on key issues in the industry:
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Hybrid advice: Productivity
The growing pressure on advice firms to consider how best to use digital within their operating models is not new.…
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The future of value assessment and product governance
Many UK Authorized Fund Managers (AFMs) have now completed their first ever Assessments of Value (AoV). Asset managers are now…
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Message clarity in a noisy market
It’s easy to drive your message to your audience through sheer force and big budgets, but how do smaller investment…
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Insights
AIM High: Rethinking the role and delivery of events
In this week’s episode, Twink talks to Jon Rosies, Event Marketing Consultant, and Amy Calvert, Director at 1331 Events, to…
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Insights
The ESG regulatory landscape: Are you ready to comply and are you prepared to compete?
Alpha’s ESG SMEs discuss the key themes of ESG regulation and ask if Asset Managers are ready to meet the…
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Hedge funds see 300% growth in digital client engagement
The COVID-19-induced lockdown has been the catalyst for an unprecedented spike in the adoption of digital channels by investors, including…
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Client-centric language: ensure you put your client first
Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves,…
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Reflections on the drivers behind marketing’s increased strength, visibility and influence
Working remotely, and Covid-19 more specifically, has perhaps made us all a bit more mindful, more aware of our environment…
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Social media issues in the investment management industry
Social media within investment management: does it pay? For most businesses, social media remains an area of uncertainty and one…