AskAlpha
Contact Us
A wide shot of dark, choppy ocean waves under a thick, light gray fog.

Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

Featured Insights

All Insights

Read Alpha’s latest thinking on key issues in the industry:

View Company News
  • Google search engine homepage with colorful logo, search bar, and 'Google Search' and 'I'm Feeling Lucky' buttons.
    Driving marketing performance with search

    Insights

    Driving marketing performance with search

    With a Google search being the first touchpoint of any consumers digital buying process, it’s imperative that businesses need to…

    Abstract blue circular icon with lighter blue swirling shapes.
    Ben Yelland
  • Abstract image of a city at night with long, colorful light trails in blue, orange, red, and white, creating a dynamic motion blur effect.
    Digital readiness in the wealth management & financial planning sector 2020

    Insights

    Digital readiness in the wealth management & financial planning sector 2020

    The third year of Alpha’s Digital Readiness Survey provides a unique barometer of how far the industry is progressing with…

    Abstract blue circular icon with lighter blue swirling shapes.
    Kenn Taylor
  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    AIM High: The essentials of the US market

    Insights

    AIM High: The essentials of the US market

    In this week’s episode Twink is joined by Cynthia Holahan, Marketing Director of North America at Ninety One, and Gabriel…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • Two people reviewing charts and graphs on documents and a clipboard at a table, with one person pointing at the data.
    Founders exiting & succession planning for private equity firms

    Insights

    Founders exiting & succession planning for private equity firms

    The prospect of founding partners in Private Equity firms moving on poses a number of potential challenges and firms will…

    Abstract blue circular icon with lighter blue swirling shapes.
    Dominic Coyle
  • Close-up of two gold-colored coins, likely euro coins, frozen within clear, bubbly ice.
    A quick COVID freeze will soon thaw as the underlying drivers for M&A persist in the asset management industry

    Insights

    A quick COVID freeze will soon thaw as the underlying drivers for M&A persist in the asset management industry

    The 2020 rollercoaster rolls on for asset managers, with record highs and dramatic falls for financial markets; and we are…

    A smiling man in a dark suit jacket and light blue shirt, standing in a blurred modern office background with a white orchid plant visible on the left.
    Rob Owen

    S&D

  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    Beacon: benchmarking made better

    Insights

    Beacon: benchmarking made better

    Beacon is the digital marketing benchmarking service for investment marketers. It is part of our Measurement service, alongside Consultancy and…

    Abstract blue circular icon with lighter blue swirling shapes.
    Andrew Scott
  • Graphic with white text 'AIM HIGH PODCAST' and a podcast icon on a dark magenta background.
    AIM High: Segmentation as part of your marketing strategy

    Insights

    AIM High: Segmentation as part of your marketing strategy

    As segmentation becomes an increasingly important role in a marketer’s strategy, today’s podcast episode focuses on the challenges and practicalities…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • Abstract digital sphere with glowing blue, magenta, and orange lines, surrounded by an interconnected network of blue dots and lines on a dark blue background.
    Enterprise Technology: The silver bullet in a crisis?

    Insights

    Enterprise Technology: The silver bullet in a crisis?

    Throughout the COVID crisis, Asset Managers have distinguished themselves by their readiness to adapt to unforeseen operating conditions. Alpha’s Investments…

    A smiling woman with short dark hair and a brown top stands in front of a modern building and green bushes.
    Alice Fyfe

    AWM UK

  • The Colosseum in Rome, a large, ancient amphitheater made of stone and brick, with numerous arches and partially ruined sections, under a dramatic teal-blue sky with white clouds. A crowd of people gathers at its base.
    ESG investments in the Italian and Spanish retail market

    Insights

    ESG investments in the Italian and Spanish retail market

    Executive summary In Italy and Spain, the institutional market has traditionally been stronger voices pushing the ESG (environmental, social and…

    Abstract blue circular icon with lighter blue swirling shapes.
    Jen Taylor