AskAlpha
Contact Us
A wide shot of dark, choppy ocean waves under a thick, light gray fog.

Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

Featured Insights

All Insights

Read Alpha’s latest thinking on key issues in the industry:

View Company News
  • A smiling woman with reddish-brown hair, wearing an orange top, sits on a gray sofa, looking down at a device.
    Our Predictions for the PE Industry – 2023 in Retrospect & 2024 Outlook

    Insights

    Our Predictions for the PE Industry – 2023 in Retrospect & 2024 Outlook

    Last year we published 6 predictions for the PE industry in 2023, available here. On the one hand, we predicted…

    Abstract blue circular icon with lighter blue swirling shapes.
    Alpha FMC
  • A hand holding a tablet, with various digital content icons like video, audio, image, and cloud floating above it.
    4 principles to improve your ETF content marketing strategy

    Insights

    4 principles to improve your ETF content marketing strategy

    Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration…

    Abstract blue circular icon with lighter blue swirling shapes.
    Riley Panko
  • Upward view of modern glass skyscrapers towering over bright green trees, with a sun flare on the left.
    Sustainability disclosure requirements (SDR) and investment labels – 5 key operating model impacts for asset managers

    Insights

    Sustainability disclosure requirements (SDR) and investment labels – 5 key operating model impacts for asset managers

    The FCA’s Sustainability Disclosure Requirements (SDR) and investment labels bring about significant changes to naming, marketing and disclosure requirements for…

    Abstract blue circular icon with lighter blue swirling shapes.
    Matthew Gerverun-Pratt
  • Abstract graphic with concentric circles and a wedge segment in two shades of coral.
    Website performance F for fail

    Insights

    Website performance F for fail

    OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast. I meant to write…

    Abstract blue circular icon with lighter blue swirling shapes.
    Andrew Scott
  • A cityscape at dusk with a vibrant orange, pink, and blue sky over numerous buildings, including a prominent skyscraper with an 'OPTIV' logo.
    Alpha 2023 financial advice survey

    Insights

    Alpha 2023 financial advice survey

    We are delighted to present the findings from our 2023 survey of UK Financial Advisers. In a year marked by…

    Headshot of a smiling bald man in a light blue shirt and dark blazer.
    Dan Mahony +1 Others
  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    Marketing and the multi-affiliate model

    Insights

    Marketing and the multi-affiliate model

    Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) is joined by our founder Twink Field…

    Abstract blue circular icon with lighter blue swirling shapes.
    Kirsten Hastings
  • A clear glass globe with frosted continents (the Americas) rests on bright green moss. A bright light source is visible in the upper left background.
    U.S. ESG regulatory update: Q4 2023

    Insights

    U.S. ESG regulatory update: Q4 2023

    Q4 2023 continued to demonstrate significant momentum globally on environmental, social and governance matters.

    Abstract blue circular icon with lighter blue swirling shapes.
    Brian Helmes
  • Black and white photo of a long, symmetrical colonnade with numerous fluted columns and ornate capitals, leading to a vanishing point with people in the distance.
    Crafting Content: The Pillars of Content Creation

    Insights

    Crafting Content: The Pillars of Content Creation

    The Pillars of Content Creation Once the broad strokes of an overarching content plan have been established, sketching out the…

    Abstract blue circular icon with lighter blue swirling shapes.
    Alpha FMC
  • Five wooden blocks on a yellow background. A central block shows a red target with an arrow, surrounded by four blocks with black arrows pointing towards the center.
    A checklist of objectives for investment marketers in 2024

    Insights

    A checklist of objectives for investment marketers in 2024

    As we open our shiny new 2024 calendars, the mood among marketing leaders seems a little more cheerful. Having held…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency