Latest views and thought leadership
Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape
Featured Insights
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Scenario Analysis vs. Sensitivity Analysis: Why the difference matters and the risks of getting it wrong
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AI transformation across middle and back office operations
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Next-gen client content: how to prepare for the data-driven content demands of 2030 and beyond
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Read Alpha’s latest thinking on key issues in the industry:
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Insights
The investment marketing scoop: Focus on account-based marketing
Pivoting under cost pressures through more a targeted approach. In an environment where marketing budgets are squeezed and under constant…
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Insights
The brokerage world follows the 2.0 Trend – This new generation is breaking the market codes
The insurance brokerage industry is constantly evolving and players are being forced to adapt to rapid economic changes. It is…
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Insights
Financial advice firms: Utilizing best of breed or enterprise technology
Only 36% of firms surveyed in Alpha FMC’s Financial Advice survey believe their current technology is being used effectively. In…
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Insights
The AI experiment part 1: Can one tool create a complete social campaign?
We’ve all been hearing a lot about the wonders of artificial intelligence (AI) recently, which got the White Marble (now…
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Insights
IFPR: Observations one year on
On the 1st of January 2022, the FCA introduced the Investment Firm Prudential Regime (IFPR) to enhance the prudential supervision…
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The investment marketing scoop: a first line of defense
Resourcing the demands of financial promotions. In many marketing teams, the marketers responsible for producing materials or financial promotions have…
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Liquidity Management: Insights from March’s financial turmoil and 3 Key lessons for private markets firms
With private markets firms leveraging banks as a source of working capital, they are particularly vulnerable to the impact of…
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The investment marketing scoop: future talent pools
Long term initiatives are developing future talent. Low rates of employee engagement, higher demands for workplace flexibility and the volatility…
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Unleashing the power of data: The competitive edge for private markets
Leveraging data as a vital, differentiating asset is crucial for organizations to uncover opportunities and optimize operational efficiency. Within private…