
Latest views and thought leadership
Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape
Featured Insights
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Scenario Analysis vs. Sensitivity Analysis: Why the difference matters and the risks of getting it wrong
Scenario Analysis vs. Sensitivity Analysis: Why the difference matters and the risks of getting it wrong
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AI transformation across middle and back office operations
AI transformation across middle and back office operations
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Next-gen client content: how to prepare for the data-driven content demands of 2030 and beyond
Next-gen client content: how to prepare for the data-driven content demands of 2030 and beyond
All Insights
Read Alpha’s latest thinking on key issues in the industry:
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Founders exiting & succession planning for private equity firms
Insights
Founders exiting & succession planning for private equity firms
The prospect of founding partners in Private Equity firms moving on poses a number of potential challenges and firms will…
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A quick COVID freeze will soon thaw as the underlying drivers for M&A persist in the asset management industry
Insights
A quick COVID freeze will soon thaw as the underlying drivers for M&A persist in the asset management industry
The 2020 rollercoaster rolls on for asset managers, with record highs and dramatic falls for financial markets; and we are…
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Beacon: benchmarking made better
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Beacon: benchmarking made better
Beacon is the digital marketing benchmarking service for investment marketers. It is part of our Measurement service, alongside Consultancy and…
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AIM High: Segmentation as part of your marketing strategy
Insights
AIM High: Segmentation as part of your marketing strategy
As segmentation becomes an increasingly important role in a marketer’s strategy, today’s podcast episode focuses on the challenges and practicalities…
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Enterprise Technology: The silver bullet in a crisis?
Insights
Enterprise Technology: The silver bullet in a crisis?
Throughout the COVID crisis, Asset Managers have distinguished themselves by their readiness to adapt to unforeseen operating conditions. Alpha’s Investments…
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ESG investments in the Italian and Spanish retail market
Insights
ESG investments in the Italian and Spanish retail market
Executive summary In Italy and Spain, the institutional market has traditionally been stronger voices pushing the ESG (environmental, social and…
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The UK Stewardship Code 2020: Are you prepared for a major step up?
Insights
The UK Stewardship Code 2020: Are you prepared for a major step up?
Alpha’s ESG SMEs discuss their key observations of the changes made in the UK Stewardship Code 2020, and what Managers…
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Marketing automation: worth the effort?
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Marketing automation: worth the effort?
At a recent workshop in our Academy program, we asked the marketers ‘who is currently using marketing automation and lead…
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Talking in a language the C-Suite understands
Insights
Talking in a language the C-Suite understands
When it comes to communicating with those at the top of the food chain, it goes a long way to…





