Latest views and thought leadership
Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape
Featured Insights
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Scenario Analysis vs. Sensitivity Analysis: Why the difference matters and the risks of getting it wrong
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AI transformation across middle and back office operations
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Next-gen client content: how to prepare for the data-driven content demands of 2030 and beyond
All Insights
Read Alpha’s latest thinking on key issues in the industry:
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Insights
Delivering a successful platform transformation program
This is the second in a series of three articles in which we tackle the delivery stage of an Investment…
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Insights
The ROI conundrum
Measuring marketing ROI is not straightforward. No question of value ever is. How do you measure success when one click,…
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Insights
Data-driven sales: Using data to accelerate your advantage in the sales cycle
Data is more essential to Sales than ever, providing them with the F1 cockpit they need to accelerate themselves. Tom…
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Insights
Improve your content for search
When you create content for your digital audiences, it can be easy to sink into a pattern of the same…
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Insights
Uncovering the practices of high-performing client service functions
Alpha runs an annual Client Service benchmark into the practices of 30 of the largest global Asset Managers, collectively with…
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Insights
Preparing for a successful platform transformation program
This is the first in a series of three articles in which we tackle the first key area of focus…
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Insights
AIM High: Marketing in the Middle East
The Middle East is considered by many as an opaque market, it can be difficult to know who the end…
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Dear C-Suite: How to do digital
If you’re in a c-suite role in an asset management firm, you’ve got a few core responsibilities. These generally include…
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The 4 Ps to overcoming imposter syndrome
Over the last 20 years, White Marble (now known as Alpha Agency) has had the privilege of training hundreds of…