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Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

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Read Alpha’s latest thinking on key issues in the industry:

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  • A small green tree growing from the center of an open book, flanked by stacks of old books on a wooden table in a blurred library setting.
    Consumer Duty – Where do we start?

    Insights

    Consumer Duty – Where do we start?

    The FCA has put the new Consumer Duty proposals at the heart of its new three year strategy and business…

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    Chris Martin

    AWM UK

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    The foundations of building a brand

    Insights

    The foundations of building a brand

    Brand. It’s something marketers talk about. A lot. But what makes a brand strong? Is it simply the colors, logo…

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    Taz Jobbar
  • Aerial view of London's cityscape at dusk, featuring illuminated skyscrapers and smaller buildings under a dramatic sky with pink, orange, and blue clouds.
    Wealth Management – Challenges and priorities

    Insights

    Wealth Management – Challenges and priorities

    Wealth Management assets and clients have grown resiliently through recent market and geo-political challenges due to structural reforms and new…

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    Jamie Forrester

    AWM UK

  • Abstract image of glowing blue dots forming concentric circles on a dark blue background, with some areas blurred.
    Data: The hottest asset for institutional investors in 2022

    Insights

    Data: The hottest asset for institutional investors in 2022

    Alpha FMC and Northern Trust recently hosted a cross-industry roundtable to discuss key data themes with a number of asset…

    A man in a dark suit and light blue tie smiles at the camera, standing in a modern office.
    Nick Barbone

    AWM UK

  • A tablet displaying Google Analytics data, alongside printed reports and a pen, on a wooden desk.
    Asset managers and analytics: a match made in heaven

    Insights

    Asset managers and analytics: a match made in heaven

    Asset managers and investment firms are increasingly recognizing the importance of analytical tools and benchmarking services in order to help…

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    Morgan Hossack
  • Aerial view of a beach with deep teal ocean, parallel lines of breaking white waves, and pinkish-orange sand, showing small figures and surfboards.
    Standing out in a sea of green: does your creative differentiate your brand?

    Insights

    Standing out in a sea of green: does your creative differentiate your brand?

    Over the last year we have worked with many investment managers on their brand positioning and messaging, and how they…

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    Jen Taylor
  • An illustration of a funnel with various icons like a magnifying glass, person, document, heart, and eye flowing into it, leading to a target with a dart hitting the bullseye at the bottom.
    Launching a lead generation pilot – part 3 – business processes

    Insights

    Launching a lead generation pilot – part 3 – business processes

    So you’ve generated a bunch of leads for your sales team to speak to. Job done, right? Not quite… The…

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    Andrew Scott
  • A black smartphone with the TikTok logo on its screen lies on green grass.
    Do asset managers have a role to play on TikTok?

    Insights

    Do asset managers have a role to play on TikTok?

    On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may be aghast…

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    Sofia Di Adamo
  • A hand holding a white smartphone, with another hand's finger pointing at the screen, overlaid with a digital network of interconnected words and icons representing search, account, communication, and other online services.
    Beacon – what is your data telling you?

    Insights

    Beacon – what is your data telling you?

    Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media and email…

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    Jen Taylor