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Latest views and thought leadership

Explore ideas, perspectives and expert analysis designed to help you navigate a changing landscape

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Read Alpha’s latest thinking on key issues in the industry:

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  • A cityscape at dusk with a vibrant orange, pink, and blue sky over numerous buildings, including a prominent skyscraper with an 'OPTIV' logo.
    Alpha 2023 financial advice survey

    Insights

    Alpha 2023 financial advice survey

    We are delighted to present the findings from our 2023 survey of UK Financial Advisers. In a year marked by…

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    Dan Mahony +1 Others
  • A white circular logo with a smaller inner circle, centered on a dark blue background featuring a grid-like architectural pattern with rounded rectangular openings.
    Marketing and the multi-affiliate model

    Insights

    Marketing and the multi-affiliate model

    Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency) is joined by our founder Twink Field…

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    Kirsten Hastings
  • A clear glass globe with frosted continents (the Americas) rests on bright green moss. A bright light source is visible in the upper left background.
    U.S. ESG regulatory update: Q4 2023

    Insights

    U.S. ESG regulatory update: Q4 2023

    Q4 2023 continued to demonstrate significant momentum globally on environmental, social and governance matters.

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    Brian Helmes
  • Black and white photo of a long, symmetrical colonnade with numerous fluted columns and ornate capitals, leading to a vanishing point with people in the distance.
    Crafting Content: The Pillars of Content Creation

    Insights

    Crafting Content: The Pillars of Content Creation

    The Pillars of Content Creation Once the broad strokes of an overarching content plan have been established, sketching out the…

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    Alpha FMC
  • Five wooden blocks on a yellow background. A central block shows a red target with an arrow, surrounded by four blocks with black arrows pointing towards the center.
    A checklist of objectives for investment marketers in 2024

    Insights

    A checklist of objectives for investment marketers in 2024

    As we open our shiny new 2024 calendars, the mood among marketing leaders seems a little more cheerful. Having held…

    A smiling woman with blonde hair, wearing a floral blouse and light trousers, stands and leans on a table with an orchid plant in the background.
    Twink Field

    Agency

  • A digital composite image showing silver coins, green bar graphs, a red line graph, a modern building, and a digital globe, all overlaid with abstract tech patterns in blue and green hues, symbolizing finance and technology.
    Alpha Asset & Wealth Management Outlook 2024

    Insights

    Alpha Asset & Wealth Management Outlook 2024

    We are delighted to publish our annual Asset and Wealth Management Outlook. This year we again focus on the key…

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    Carole Boissat
  • A holiday greeting card with text 'Happy holidays & happy new year from us! Your Beacon Team' over a snowy landscape with evergreen trees and a snowman.
    What a year 2023 has been for Beacon!

    Insights

    What a year 2023 has been for Beacon!

    As we close out an eventful year, we’re eager to share the exciting advancements made within Beacon, White Marble’s (now…

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    Kennedy Lynn
  • Low-angle view looking up at tall, reddish-brown tree trunks and a dense green canopy against a bright blue sky.
    Sustainability in 2024 – What investment marketers need to look out for

    Insights

    Sustainability in 2024 – What investment marketers need to look out for

    The past year has been a particularly challenging one for sustainability and ‘ESG’ investing. It is inevitable that an element…

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    Benjie Elston

    Agency

  • A person holds a black DSLR camera, its screen displaying various settings, next to an open laptop and a smartphone on a table.
    Exploring the future of brand distinctiveness

    Insights

    Exploring the future of brand distinctiveness

    As we look forward to 2024, a pivotal question arises for brands seeking to distinguish themselves and elevate their brand…

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    Lizzie Hughes