Category: Podcasts
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AIM High: Segmentation as part of your marketing strategy
As segmentation becomes an increasingly important role in a marketer’s strategy, today’s podcast episode focuses on the challenges and practicalities…
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AIM High: Thought leadership in today’s marketing mix
In this episode, Twink discusses thought leadership with Paul Zettl, Senior Vice President and Head of Global Marketing at Cohen…
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AIM High: Rethinking the role and delivery of events
In this week’s episode, Twink talks to Jon Rosies, Event Marketing Consultant, and Amy Calvert, Director at 1331 Events, to…
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AIM High: Stakeholder management, impact and influence
In this week’s episode, Twink talks to Jackie Boylan, Head of the UK Adviser Platform at Fidelity International, and Curt…
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AIM High: Shrinking or growing your marketing teams? Tips for handling both conversations
In today’s podcast we address this issue, as Twink talks to Charlie Walters, Director of CW Learning Ltd and Ruth…
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AIM High: Managing for mental health
In this week’s episode Twink welcomes back Janice Benning, Founder and Director of NeuroVitality Ltd to discuss how we can…
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AIM High: The role real assets play in a portfolio
This week, Twink discusses the role real assets play in a portfolio, as she’s joined by Alex Farlow, Head of…
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AIM High: Building a high performing leadership team
This week Twink talks about what makes a good leader and how teams can improve, as she’s joined by Andy…
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AIM High: Under the bonnet of investment trusts & how to market them
Twink is joined by Ross Duncton, Managing Director, Head of Marketing & Direct at BMO Global Asset Management (EMEA) and…