Category: Articles
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The ROI conundrum
Measuring marketing ROI is not straightforward. No question of value ever is. How do you measure success when one click,…
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Data-driven sales: Using data to accelerate your advantage in the sales cycle
Data is more essential to Sales than ever, providing them with the F1 cockpit they need to accelerate themselves. Tom…
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Improve your content for search
When you create content for your digital audiences, it can be easy to sink into a pattern of the same…
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Uncovering the practices of high-performing client service functions
Alpha runs an annual Client Service benchmark into the practices of 30 of the largest global Asset Managers, collectively with…
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Preparing for a successful platform transformation program
This is the first in a series of three articles in which we tackle the first key area of focus…
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Dear C-Suite: How to do digital
If you’re in a c-suite role in an asset management firm, you’ve got a few core responsibilities. These generally include…
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The 4 Ps to overcoming imposter syndrome
Over the last 20 years, White Marble (now known as Alpha Agency) has had the privilege of training hundreds of…
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Five must-haves for hedge fund automation
After overcoming a year of volatility and mixed returns in 2020, and a period under the spotlight in early 2021,…
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CRM as a competitive tool: UK investment platforms
In this article, Emily Eleazar, Duncan Ng’enda and Tom Parish explore how UK investment platforms can actively leverage CRM to…