Category: Articles
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The true value of segmentation
Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer may just…
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Build your own RFP: Vendor assessment in the wealth and retail investment sector
Choosing the correct strategic partner is crucial to the success of achieving any large-scale change ambition. Alpha shares how firms…
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Developing the digital client experience
Digital client experience has become an increasingly important focus area across the Asset Management sector, driven by the accelerant effect…
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Technology change in insurance: Evolution not revolution
Rather than a complex and risky large-scale transformation, an ‘evolution not revolution’ approach can be effective for many Insurers in…
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How data visualization can be used to better communicate predictive analytics
Visual solutions chip away at the complexity of predictive data by acting as an interpretive tool, thus creating the perfect…
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In the driver’s seat – the customer journey
When Talking Heads released Road to Nowhere in 1985, I can safely say they were not predicting the future ability…
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Partnerships as the innovation engine
Profoundly built partnerships play a fundamental role in accelerating innovation and unlocking growth opportunities. Therefore, managing these partnerships becomes a…
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When do followers = friends?
I have an interesting relationship with social media, as we all do these days. As a parent, I have spent…
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Why marketing budgets and strategic credence continue to rise
The demands on marketing departments continue to grow. They need to be data-led, digitally savvy and creatively minded. This is…