Category: Articles
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The misunderstood messaging house
There are few tools in the marketing toolkit more misunderstood than the messaging house. For the uninitiated, it is a…
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Global workforce strategy design (Part 2 of 3)
Workforce operating models play a critical role in supporting an organization’s talent strategy, productivity, and collaboration across regions.
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Understanding the total portfolio approach
This is part 1 of a 4-part article series. To read the full series, click below: Part 1 – Understanding…
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What to do if your brand does not generate cut through
What is a brand? Now, I don’t mean to get philosophical right out the gate, but it is an interesting…
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Strategic fund administrator selection
This is part 2 of our Fund Admin series. Transform Your Back-Office Operations In today’s complex alternatives landscape, choosing the…
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The future of financial planning: AI & ML innovations in Pigment
As the Enterprise Performance Management (EPM) market continues to evolve, the demand for more intelligent, agile, and data-driven planning functionality…
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What investment managers can learn about AI from the building of the Sydney Opera House
The strongest AI strategies start by asking the right questions – not just about the tools, but about the people,…
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The ugly truth is that looks matter
How do you get people to do what you want them to do? That’s goal of marketing, isn’t it? You…
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What marketers can learn from industrial design
At first glance, industrial design and financial services marketing have little in common. One is focused on shaping the physical…