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Case Study
Unified website estate rebuilt to drive seamless user experience
Client Challenges
A UK boutique manager faced a fragmented website estate spanning multiple business units, creating a disjointed experience for users. A full ground-up rebuild was required to consolidate navigation and meet legal and compliance obligations for their sustainable fund.
alpha approach
Alpha merged multiple business units into a single group-level website, establishing a central navigation point to resolve the fractured user journey. A dedicated sustainable fund website was developed in parallel to satisfy legal and compliance requirements. The build encompassed UX best practice, UI design, SEO-optimized content, development, and end-to-end project management using Adobe Experience Manager. Updated digital brand guidelines were delivered to the boutique as part of the engagement. The result was a cohesive, compliant digital estate that strengthened boutique’s online presence and user experience across all business lines.
How we delivered lasting value
Turning insight into impact
Consolidated website estate eliminates fragmented user journey
Multiple business units unified under a single group-level site with central navigation, resolving a previously disjointed digital experience.
Dedicated fund site meets legal and compliance requirements
A standalone sustainable fund website was delivered with clear handover points, satisfying mandatory legal and compliance obligations.
Refreshed digital brand guidelines delivered to client
Updated digital brand guidelines were provided alongside the build, equipping the UK boutique manager to maintain brand consistency going forward.
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