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Case Study
Unified website and brand refresh elevates client communications
Client Challenges
A global asset manager needed to consolidate three separate websites into one cohesive platform while refreshing its brand and visual identity. The firm required improved UX and UI across all devices, alongside updated audience expectations, without disrupting existing user permissioning.
alpha approach
Alpha delivered an end-to-end website transformation covering information architecture, wireframes, page designs, and development using Adobe Experience Manager. The team refreshed the visual interface to reflect the firm’s history while ensuring full device optimization. A comprehensive brand guideline was produced to support broader marketing consistency. Alpha developed the new website into the central pillar of client communications, creating a cohesive digital presence that effectively conveys the firm’s investment propositions and brand values.
How we delivered lasting value
Turning insight into impact
Three websites unified into one optimized platform
Three separate websites were consolidated into a single, fully optimized site with accurate user permissioning retained throughout.
Refreshed brand identity resonates with target audiences
A new imagery catalog and comprehensive brand guidelines created a cohesive visual identity communicating the firm's history and essence.
Enhanced user experience drives clearer investment proposition
Improved UX and UI across all devices enables visitors to engage more effectively with the firm's investment propositions and values.
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