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Case Study
Scaling LinkedIn advocacy to increase brand reach and engagement
Client type
Alternatives Managers & Private Markets
Client Challenges
A UK asset manager needed to strengthen brand visibility on LinkedIn through employee advocacy. Social activity lacked structure and clear ownership. A compliant, scalable approach was required to drive consistent engagement.
alpha approach
Alpha designed a structured advocacy strategy, selecting key spokespeople and defining clear roles and responsibilities. In collaboration with compliance, social policies were refined and practical guidelines established. Targeted training covered personal branding, content creation and platform functionality. Ongoing rollout support helped drive adoption and consistency. This established a scalable advocacy model that increased engagement and strengthened brand visibility.
How we delivered lasting value
Turning insight into impact
Structured advocacy model driving consistent employee engagement
Defined roles and processes for ambassadors. Improved consistency and effectiveness of LinkedIn activity.
Compliance aligned framework reducing risk and friction
Refined policies and created clear guidelines. Enabled confident participation within regulatory requirements.
Training program enabling scalable internal capability
Equipped 10 senior stakeholders with skills and tools. Improved content quality and increased overall engagement.
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