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Case Study
Scaling a global content marketing platform for a US asset manager
Client Challenges
A US asset manager ($3trn+ AUM) needed to integrate and standardize their Adobe DAM and Workfront systems across global marketing functions. Inefficient content review, approval, and storage processes created bottlenecks, while unclear product priorities hindered scalability. Lack of ownership across workflows delayed content delivery and limited operational growth.
alpha approach
Alpha collaborated with the US asset manager to build a comprehensive content operating model covering review, approval, tagging, and storage. We developed a globally aligned enterprise content taxonomy and a prioritized product backlog across marketing, compliance, and operations. A first-of-its-kind fusion integration enabled authored content fragments to pass from Workfront to the Adobe DAM for omni-channel distribution. We also designed a flexible content storage structure and enhanced review workflows using Workfront proofing. This transformed the US asset manager’s content marketing infrastructure into a scalable, compliant, and globally consistent platform.
How we delivered lasting value
Turning insight into impact
First-of-its-kind integration enables omni-channel content distribution
A novel fusion integration connected Workfront and the Adobe DAM, enabling seamless omni-channel content distribution at scale.
Standardized taxonomy drives consistent global content management
An enterprise-wide content taxonomy eliminated inconsistency, bringing standardized content management across all global marketing functions.
Streamlined approval processes boost compliance and efficiency
Enhanced review and approval workflows using Workfront proofing reduced bottlenecks and increased compliance across marketing and operations.
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