Client type

Alternatives Managers & Private Markets, Asset Management, Insurers, Wealth Management

Client Challenges

A European asset manager (€1trn+ AUM) needed to strengthen its digital presence ahead of a global refresh. Existing experiences lacked consistency and clarity across platforms. A scalable, user-first design approach was required to support growth.

Aerial view of a long, winding lake surrounded by mountains with patches of snow. A bright sunburst illuminates the left side, casting a warm glow over the landscape.

alpha approach

Alpha supported a European asset manager across multiple initiatives, delivering IA and UX-led designs for desktop and mobile. We reconfigured user journeys, redesigned full websites, and developed fund tools and client portals. A design system was created to ensure consistency and scalability, while an iterative approach with regular client check-ins helped maintain alignment and delivery pace. This resulted in more than 50 interactive page designs and strengthened a long-term partnership supporting global website builds.

How we delivered lasting value

Turning insight into impact

User-first journeys improving navigation and usability

Reconfigured journeys for clarity and efficiency. Improved user experience across key digital touchpoints.

Scalable design system enabling consistent delivery

Created reusable components and standards. Reduced duplication and improved speed of rollout.

Efficient delivery across multiple complex digital projects

Delivered 50+ interactive pages across platforms. Maintained quality and consistency through structured project management.

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