Product Development Review

Benchmarking and improving a client’s product development function, to optimise their ability to launch new funds.

Client Challenges

The client had been experiencing a significant increase in product development activity, as had many in the industry. They needed to review their product development function and approach and look for ways to improve, specifically with:

  • Volume: was theirs at a competitive level?
  • Process: was their process effective? Were there the right checks and balances?
  • Time to market: were they fast enough to launch?
  • Structure & resources: was their operating model and resource capability adequate?

For these areas, the client wanted to view how they compared versus industry peers and best practices

Alpha Approach

  • Alpha put forward a highly experienced team focused on three core activities:
    • Benchmarking of the key areas using Alpha’s product development market-wide data
    • Interviews with key stakeholders and members of the product development team
    • A review of relevant materials (e.g. process flows, organisation structure and activities)
  • Alpha prepared a final report setting out findings and recommendations; and went on to implement all of the proposed changes

Client Benefits

The project gave the client a transparent and shared set of insights into their current performance, issues and challenges in product development. Our analysis was objective and data driven.

They gained a refreshed (and implemented) product development process and governance structure, with significant reductions in wasted effort and an improved time-to-market for new funds.

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Client Types

  • European asset manager


  • COO
  • Head of Change


  • Product development, and all inter-dependent functions

Geographic Scope

  • UK
  • Europe

Fund Types

  • OEICs
  • SICAVs