Fixed Income Fund Strategy & Launches

Reinvigorating a fixed income product range with fund launches, closures and mergers; giving rise to one of the best in class offerings.

Client Challenges

The client had a number of fixed income funds ranging from below £2.5m to over £1.5bn in AUM, and the fund management team felt constrained by their whole product range. They wanted to review it, whilst taking into account recent regulatory changes, to identify:

  • Sub-scale/unprofitable funds lacking clear potential to attract new money, which should be closed/merged
  • Funds they could alter in the light of new regulations (e.g. UCITS) to make them more saleable
  • Opportunities for new products, again in the light of the new regulatory environment

Alpha Approach

  • Alpha quickly mobilised a small strategy team to work with the fund managers and internal product development. Across an 8 week period, we then devised a holistic strategy to close 3 funds, merge 2 funds and launch 3 new funds
  • Deliverables included a high level plan to set out priorities, critical path and interdependencies, and then a high level business case which supported the recommendations
  • Alpha went on to manage the implementation of all of the recommendations

Client Benefits

The client had a refreshed and more focused fixed income fund range, with a re-energised, challenged and engaged fund management team.

One of the newly launched funds went on to become one of the highest selling fixed income funds of recent times.

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Client Types

  • European asset manager


  • Head of Product Development


  • Product development

Geographic Scope

  • UK & Europe

Fund Types

  • OEICs (both UCITS & NURS)
  • QIFs