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Case Study
Driving fixed income engagement through a themed campaign
Client type
Asset Management
Client Challenges
A US asset manager ($1trn+ AUM) needed to promote fixed income solutions in a crowded market. Standing out required a distinctive, timely concept. The campaign had to engage audiences while maintaining product clarity.
alpha approach
Alpha developed a campaign to connect fixed income strategies with sport. We created messaging and narratives pairing funds with disciplines to simplify positioning, delivered brochures, flyers, landing pages and social assets across European and US markets, and produced animated videos to support organic promotion. This resulted in a cohesive, multi-channel campaign that improved engagement and strengthened product visibility.
How we delivered lasting value
Turning insight into impact
Timely campaign concept driving audience relevance
Aligned messaging with a significant sporting moment. Increased cut-through and memorability across target audiences.
Simplified product positioning through creative storytelling
Linked funds to sports narratives. Improved clarity and understanding of solutions.
Scalable multi market asset suite for activation
Delivered adaptable assets for Europe and US. Enabled efficient rollout across channels and formats.
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