Development of Digital Retail Distribution Capability

Enhancing distribution channels through the progression of digital abilities.

Client Challenges

Our client wanted to develop a digital capability to support its current distribution channels and enhance its retail distribution offering. The client engaged Alpha to support strategy development and subsequent project management of the delivery of the digital distribution capability.

Alpha Approach:

  • Alpha brought deep industry knowledge to enhance understanding of the retail investment/wealth management industry to support analysis and strategy definition phases
  • Alpha also developed a commercial analysis and budget across the entire programme and supported the definition of a robust governance model for project delivery
  • We also supported the analysis and subsequent selection of potential retail investment platforms, alongside leading the mobilisation of 6 workstreams
  • Alpha programme managed delivery to effectively engage multiple client stakeholders and external agencies to deliver the project

Client Benefits

The client benefitted from successful definition of the strategy, competitor and market analysis, alongside the definition of a governance model and programme structure to support successful delivery.

Alpha also provided strong programme management support for the analysis and mobilisation phases of the project and critical support for stakeholder engagement across the business.

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Client Types

Global Asset Manager


Head of Distribution


Front to Back

Geographical Scope


Fund Types

UK Retail Funds and Investment Trusts