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Case Study
Consolidating digital platforms into a unified client experience
Client type
Alternatives Managers & Private Markets, Asset Management, Wealth Management
Client Challenges
A US asset manager ($20bn+ AUM) needed to merge three websites into one. The existing estate created inefficiencies and fragmented user journeys. A unified, modern platform was required while preserving heritage and managing complex permissions.
alpha approach
Alpha redesigned site architecture around four distinct user journeys to improve navigation and access control. We delivered a refreshed UX and UI that balanced modern usability with brand heritage, developed a centralized platform with eight interactive tools to support client engagement, and created comprehensive brand guidelines and an imagery catalog to ensure consistency. This delivered a single, scalable digital platform that improved usability, clarity and operational efficiency.
How we delivered lasting value
Turning insight into impact
Streamlined user journeys improving navigation and access control
Defined four clear journeys with structured permissions. Reduced friction and improved user efficiency.
Consolidated platform reducing duplication and maintenance effort
Merged three sites into one central hub. Lowered complexity and ongoing management costs.
Consistent design system strengthening brand and usability
Delivered guidelines and imagery catalog. Ensured consistent application across digital and marketing assets.
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