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Case Study
Automating content workflows to scale marketing efficiency
Client type
Alternatives Managers & Private Markets
Client Challenges
A European investment manager (€1trn+ AUM) faced fragmented workflows and inefficient content operations. Manual processes and inconsistent metadata slowed delivery and reduced confidence in marketing systems. A structured, automated approach was needed to improve accuracy and scalability.
alpha approach
Alpha simplified intake by consolidating multiple request forms into a single Adobe Workfront workflow with dynamic logic. We automated content distribution across Seismic, AEM and print systems, established a unified marketing taxonomy, and introduced the Material ID system for compliant tagging. Processes were redesigned to prioritize structured planning. This delivered a step-change in efficiency, accuracy and scalable content operations
How we delivered lasting value
Turning insight into impact
Automated workflows reducing manual effort at scale
Automated 80% of product marketing output. Reduced manual handling and accelerated content delivery.
Unified taxonomy improving accuracy and asset discoverability
Standardized metadata and tagging. Increased consistency and reduced errors across marketing systems.
Streamlined intake process improving speed and usability
Reduced forms from thirteen to one. Cut intake time and errors by over 60%.
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