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Case Study
Accelerating European follower growth through targeted paid social
Client Challenges
A US asset manager ($200bn+ AUM) needed to grow its presence and following in Europe. Existing social activity lacked the scale and structure to meet targets. A focused paid strategy was required to accelerate growth.
alpha approach
Alpha managed end-to-end LinkedIn paid campaigns to increase follower growth across Europe. We optimized targeting, budget allocation and content performance using Campaign Manager. We provided ongoing recommendations to improve efficiency and maximize reach. We worked closely with stakeholders to ensure alignment with regional priorities. This delivered accelerated growth, surpassing targets ahead of schedule and improving campaign efficiency.
How we delivered lasting value
Turning insight into impact
Accelerated follower growth exceeding target timelines
Reached 5,000 followers two months ahead of schedule. Increased pace and efficiency of audience growth.
Optimized spend improving campaign performance efficiency
Refined targeting and budgets continuously. Reduced wasted spend and improved cost effectiveness.
Scalable paid social model for regional expansion
Established repeatable campaign approach. Enabled continued growth across European markets.
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