Product & Market Strategy
Know where to compete
We help alternative managers decide where to compete and how to win there – combining market intelligence with product and go-to-market strategy.
Services
How we help clients seize opportunities, maximize value and build resilient, high-performing businesses
Service
Client Segmentation & Targeting
Service
Competitive & Market Analysis
Service
Go-to-Market Strategy
Service
Market Entry & Expansion
Service
New Product, Capability or Market Advisory
Service
Product Concept Development
Meet our capability experts
View Jonathan Balkin Bio
Jonathan Balkin
Head of North America and Global Head of Private Equity and Credit Client Segments
Latest views
Stay informed with the latest insights and thought leadership from Alpha FMC
Insights
ESG and responsible investing in UK wealth management: Extensive thought, limited action
Other capabilities
Operating Model Advisory & Transformation
Capability
Operating Model Advisory & Transformation
Design the model, drive the change
Business Expansion & Growth
Capability
Business Expansion & Growth
Progress with a plan behind it
Process Design & Optimization
Capability
Process Design & Optimization
Positioned for what’s next